Soft Touch Buildable Blurring Blush

Product Overview

The Iconic London Soft Touch Blush is an innovative hybrid cream-to-powder blush designed to provide a soft-focus, airbrushed finish. This long-wear formula blends like a cream and sets like a powder, offering a radiant, second-skin glow without patchiness, heaviness, or texture emphasis.

Key Benefits

• Hybrid Cream-to-Powder Formula: Melts into the skin for seamless, effortless application.

• Soft-Focus Blur: Specifically formulated to smooth the appearance of skin texture for a filtered, airbrushed look.

• Long-Lasting Wear: High-pigment, smudge-proof colour that remains vibrant throughout the day.

• Buildable Coverage: A lightweight, breathable texture that allows for a subtle flush or a bold pop of color.

• Skin-Loving Ingredients: Infused with active skincare components for a healthy, plumped appearance.

Ingredients & Benefits

• Vegan Collagen: Helps to visibly smooth the skin.

• Hyaluronic Acid: Provides deep hydration for a plump, refreshed look.

• Ceramides: Protects and supports the skin barrier.

• Squalane: Nourishes and softens the skin for a smooth finish.

Available Shades

• Shady Lady: A soft mauve rose.

• Fridays: A cool-toned baby pink.

• Grape Juice: A deep berry pop.

• Teddy Bear: A warm peachy rose.

How to Apply

Use fingertips or a makeup brush to apply, buff, and blend onto the apples of the cheeks. The buildable formula is designed to layer easily; start with a light application for a natural flush and build to reach your desired intensity.